Yahoo has a deal to buy the advertising company Interclick for $ 270 million.
Company Interclick, worked for four years to analyze and determine the most responsive audiences for marketing using digital media, and certainly it would helpthe value of Yahoo's ad space remaining. Typically, to seize such opportunities issold by other companies, which re-sell at a higher price.
Yahoo and achieve about $ 600 million annually from the remaining ads, according to The Wall Street, which cites the person contender on the matter.
In an attempt to attract more revenue - in a manner more likely to rate Interclick -seems reasonable for Yahoo, which saw a sheet co in earnings and revenues at rates 26% and 5% respectively, during the fourth quarter.
The deal is one of the most prominent deals since Yahoo purchased the TV-Tagging Startup IntoNow in April compared to 20 to $ 30 million
